Quiz 1- 4P's and Social Media
- Social Media- any web based or mobile media technology that connects people in a way that enables two way communication
- Traditional Media- has a one-way flow of information
- Blog- one person regularly posts commentary, descriptions or other content and an audience can comment on it
- Social Networks websites that link people or organizations into communities based on common interest
- Crowd Sourcing-thousands of people each contribute a small amount of work or knowledge
- Content Communities- communities around specific types of media content
- Reviews and Opinions- Allow users to share reviews of products or services
- Entertainment- Online games that allow participants to create profiles, interact with one another
- E- Marketing-Marketing principles and techniques via electronic media and more specifically the Internet
- Talk value or buzz worthy- Content that is interesting enough for people to share