Ch 4 Changes in Today's Marketing


Channel of
All the business involved in completing marketing activities as products move from the producer to the consumer


occurs when marketing is considered an essential part of the business and is involved in all important business decisions

non-business organization
has something other than providing products and services for a profit as its primary focus


a plan that identifies how a company expects to achieve its goals

target market

a clearly defined segment of the market to which a business wants to appeal