Ch 4 Changes in Today's Marketing
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Channel of
Distribution
| All the business involved in completing marketing activities as products move from the producer to the consumer
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integrated |
occurs when marketing is considered an essential part of the business and is involved in all important business decisions |
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non-business organization | has something other than providing products and services for a profit as its primary focus |
strategy |
a plan that identifies how a company expects to achieve its goals |
target market |
a clearly defined segment of the market to which a business wants to appeal |