Ch 2 Socially Responsive Marketing
Ch 2- Terms

boycott an organized effort to influence a company by refusing to purchase its products
code of ethics a set of standards or rules that guide ethical business behavior
consumerism the organized actions of groups of consumers seeking to increase their influence on business practices
ethics moral principles or values based on honesty and fairness
green (environmental) marketing marketing activities designed to satisfy customer needs without negatively impacting the environment
international trade the sale of products and services to people in other countries
self-regulation taking personal responsibility for actions
social responsibility concern about the consequences of actions on others