Ch 2 Socially Responsive Marketing
Ch 2- Terms
| boycott |
an organized effort to influence a company by refusing to purchase its products |
| code of ethics |
a set of standards or rules that guide ethical business behavior |
| consumerism |
the organized actions of groups of consumers seeking to increase their influence on business practices |
| ethics |
moral principles or values based on honesty and fairness |
| green (environmental) marketing |
marketing activities designed to satisfy customer needs without negatively impacting the environment |
| international trade |
the sale of products and services to people in other countries |
| self-regulation |
taking personal responsibility for actions |
| social responsibility |
concern about the consequences of actions on others |